Privacy Policy

Last updated: 15 October 2026

Same Day Flowers respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit www.samedayflowers.uk, place an order, contact us, subscribe to marketing communications or otherwise interact with us.

We do not sell personal information to third parties.

1. Who we are

The website www.samedayflowers.uk is operated by:

Same Day Flowers Ltd
71–75 Shelton Street
Covent Garden
London
United Kingdom
WC2H 9JQ

Company number: 17502690
Email: [email protected]

Same Day Flowers Ltd is the data controller for the personal information described in this Privacy Policy.

2. Information we collect

We may collect and process the following categories of personal information.

Information about the person placing an order

This may include:

• first and last name;

• email address;

• telephone number;

• billing address;

• order and transaction information;

• products purchased;

• delivery instructions;

• correspondence with our customer service team;

• refund, complaint and customer service information; and

• marketing preferences.

Information about the recipient

Because our products are often purchased as gifts, the person placing the order may provide information relating to another person.

This may include:

• recipient name;

• delivery address;

• telephone number;

• delivery instructions; and

• the contents of a card or gift message.

We use recipient information only where reasonably necessary to prepare, fulfil and deliver the order, deal with delivery issues and provide customer support.

If you provide us with another person's information, you should ensure that you are entitled to provide that information to us.

Please avoid including sensitive personal information in card messages or delivery instructions unless it is genuinely necessary.

Payment information

Payments are processed through our payment service provider, Adyen.

We do not normally receive or store your complete payment card details. Payment information is transmitted securely to the relevant payment provider for payment processing, fraud prevention and transaction management.

Adyen processes payment information in accordance with its own privacy policy.

Information collected automatically

When you visit our website, we may automatically collect information such as:

• IP address;

• browser type and version;

• device type;

• operating system;

• pages visited;

• referring website or URL;

• date and time of visits;

• interactions with the website;

• cookie identifiers; and

• other technical and usage information.

Some of this information is collected through cookies and similar technologies.

3. How we use your information and our lawful bases

Under UK data protection law, we must have a lawful basis for processing personal information.

We may process your information for the following purposes.

Processing and fulfilling orders

We use customer and recipient information to:

• process orders;

• arrange payment;

• prepare products;

• send orders to the appropriate local florist;

• arrange delivery;

• contact you or the recipient where necessary regarding delivery;

• provide order confirmations and updates;

• manage substitutions;

• deal with complaints; and

• process refunds.

Lawful basis: performance of a contract and, where appropriate, our legitimate interests in properly administering and fulfilling orders.

Payments and fraud prevention

We use transaction and technical information to process payments, identify potentially fraudulent transactions, prevent misuse of our services and protect our customers and business.

Lawful basis: performance of a contract, legitimate interests and, where applicable, compliance with legal obligations.

Customer service

We use your information to answer questions, investigate problems, manage complaints and provide customer support.

Lawful basis: performance of a contract and our legitimate interests in providing effective customer service.

Accounting, tax and legal compliance

We retain and use information where required for accounting, taxation, regulatory, legal or dispute-resolution purposes.

Lawful basis: compliance with legal obligations and our legitimate interests in establishing, exercising or defending legal claims.

Improving our website and services

We may use information about how customers interact with our website to understand performance, diagnose technical issues and improve our services.

Lawful basis: legitimate interests where the processing does not require consent, and consent where cookies or similar technologies require it.

Marketing

Where permitted by law, we may use your contact details to send you information about our products, promotions and services.

Where consent is required, we will only send marketing where you have provided the necessary consent.

You may unsubscribe from marketing at any time by using the unsubscribe facility contained in our communications or by contacting us at [email protected].

Withdrawing from marketing does not affect transactional communications relating to an order you have placed.

4. Cookies, analytics and advertising technologies

Our website uses cookies, tags, pixels and similar technologies to operate the website, understand how visitors use it, measure advertising performance and improve our services.

Where required by law, non-essential analytics and advertising technologies will only be activated after you have provided consent through our cookie consent system.

We currently use the following services.

Google Tag Manager

We use Google Tag Manager (GTM) to manage and deploy tags and tracking technologies used on our website.

Google Tag Manager itself is primarily used as a tag-management system. Depending on the tags configured through it, information may be processed by the relevant analytics or advertising provider.

Google Analytics

We use Google Analytics (GA) to understand how visitors use our website.

Google Analytics may collect information such as:

• pages viewed;

• interactions with the website;

• approximate location information;

• browser and device information;

• referring websites;

• IP-related technical information; and

• information about purchases and conversions.

We use this information to analyse website performance, improve the customer experience and understand how customers interact with our website.

Where required, Google Analytics is only activated after you have provided the appropriate cookie consent.

Meta / Facebook Pixel

We use the Meta Pixel, also known as the Facebook Pixel, to measure the effectiveness of our advertising and understand how users interact with our website after viewing or clicking advertisements on Meta platforms such as Facebook and Instagram.

The Meta Pixel may be used to:

• measure website visits and conversions;

• understand interactions with our website;

• measure advertising performance;

• build advertising audiences where permitted; and

• optimise advertising campaigns.

Where required, the Meta Pixel will only be activated after you have provided consent to advertising cookies.

Matomo Analytics

We use Matomo Analytics to analyse website traffic and understand how visitors interact with our website.

Depending on our configuration, Matomo may process information including:

• pages visited;

• visit duration;

• referring website;

• browser and device information;

• IP-related technical information;

• interactions with website features; and

• conversion and purchase information.

We use Matomo to monitor website performance, improve our services and better understand customer behaviour.

Where Matomo uses non-essential cookies or other technologies requiring consent, these will only be activated after the appropriate consent has been provided.

Managing your cookie preferences

You can accept, reject or change your preferences for non-essential cookies using the cookie settings available on our website.

Strictly necessary cookies required for core website functions, security, checkout or payment processing may operate without consent where permitted by law.

You may withdraw or change your cookie consent at any time through the cookie settings on our website.

5. Who we share personal information with

Same Day Flowers Ltd does not sell, rent or trade personal information to third parties.

We only share personal information where it is reasonably necessary to operate our business, fulfil customer orders, provide our services, comply with legal requirements or where you have provided the necessary consent.

Local florists and delivery partners

We operate through a network of local florists.

When an order is placed, we may share information necessary to prepare and deliver the order, including:

• recipient name;

• recipient address;

• telephone number where required for delivery;

• delivery date;

• delivery instructions;

• product information; and

• card message.

Florists and delivery partners should only use this information for the purpose of fulfilling and delivering the relevant order.

Payment providers

We use Adyen to process payments.

Payment and transaction information may be shared with Adyen and relevant banking or payment providers where necessary to:

• process payments;

• process refunds;

• manage chargebacks;

• perform fraud prevention checks; and

• maintain payment security.

We do not normally receive or store complete payment card details.

Analytics and advertising providers

Where the appropriate consent has been provided, information may be processed by providers associated with:

• Google Tag Manager;

• Google Analytics;

• Meta / Facebook Pixel; and

• Matomo Analytics.

These services are used for analytics, conversion measurement, advertising performance, website improvement and related purposes.

The use of these services does not mean that Same Day Flowers Ltd sells personal information to those providers.

Technology and service providers

We may share information with trusted service providers that help us operate our website and business, including providers of:

• website hosting;

• cloud infrastructure;

• email services;

• SMS and customer communications;

• databases;

• security services;

• fraud prevention;

• technical support; and

• customer service systems.

These providers should only process information to the extent necessary to provide their services to us.

Professional advisers and authorities

We may disclose personal information to professional advisers or public authorities where reasonably necessary, including:

• accountants;

• lawyers;

• insurers;

• auditors;

• regulators;

• courts;

• law enforcement agencies; and

• tax authorities.

We may also disclose personal information where required by law or where reasonably necessary to establish, exercise or defend legal claims.

Business transfers

If Same Day Flowers Ltd is sold, merged, reorganised or transfers part of its business, relevant personal information may be transferred as part of that transaction, subject to applicable data protection law.

6. International transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we take steps required by applicable data protection law to ensure that the information remains appropriately protected.

Depending on the destination and recipient, this may include relying on:

• UK adequacy regulations;

• recognised contractual safeguards such as the UK International Data Transfer Agreement or UK Addendum; or

• another lawful transfer mechanism permitted under UK data protection law.

7. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, tax, fraud-prevention and dispute-resolution requirements.

Order and transaction records

Order, invoice, payment and accounting information will generally be retained for up to six years after the relevant financial period, or longer where required by law or where necessary in connection with an ongoing dispute, investigation or legal claim.

Customer service correspondence

Customer service correspondence will generally be retained for as long as necessary to resolve the enquiry and for a reasonable period afterwards where needed for record keeping, dispute handling or service improvement.

Marketing information

Marketing information will be retained while you remain subscribed.

If you unsubscribe, we may retain limited suppression information so that we can record your preference and avoid sending marketing communications you have opted out of.

Analytics information

Retention periods for analytics and advertising data depend on the relevant technology and the settings applied to that service.

When personal information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.

8. Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

These measures may include:

• encrypted connections using HTTPS/TLS;

• access controls;

• authentication controls;

• restricted employee access;

• secure payment processing through specialist payment providers;

• system monitoring; and

• appropriate security measures used by our infrastructure providers.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

9. Your data protection rights

Depending on the circumstances, UK data protection law may give you the right to:

• request access to personal information we hold about you;

• request correction of inaccurate or incomplete information;

• request deletion of your personal information;

• request restriction of processing;

• object to certain processing;

• receive certain personal information in a portable format;

• withdraw consent where processing is based on consent; and

• object to direct marketing at any time.

These rights are not absolute and may be subject to legal exemptions.

To exercise any of these rights, contact:

[email protected]

We may need to verify your identity before completing a request.

There is normally no charge for exercising your data protection rights, although the law permits fees or refusal in certain circumstances involving manifestly unfounded or excessive requests.

10. Complaints

If you have concerns about how we process your personal information, please contact us first so that we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.

Information about making a complaint is available from the Information Commissioner's Office.

11. Marketing communications

We may send marketing communications by email or SMS where permitted by applicable law.

Where consent is required, you can withdraw that consent at any time.

You can unsubscribe:

• by using the unsubscribe link in a marketing email;

• by following the opt-out instructions contained in an SMS; or

• by contacting [email protected].

Order confirmations, delivery updates, security notifications and other service communications are not marketing communications and may still be sent when necessary to fulfil your order.

12. Children's privacy

Our website is intended for customers who are legally capable of entering into a purchase transaction.

We do not knowingly seek to collect personal information directly from children for marketing purposes.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us at [email protected].

13. Third-party websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices of third-party websites.

If you follow a link to another website, you should review that website's privacy information before providing personal information.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or business practices.

When we make material changes, we will update the date at the top of this policy and, where appropriate, provide additional notice.

We recommend reviewing this page periodically.

15. Contact us

If you have questions about this Privacy Policy, how we use personal information or your data protection rights, please contact:

Same Day Flowers Ltd
71–75 Shelton Street
Covent Garden
London
United Kingdom
WC2H 9JQ

Company number: 17502690
Email: [email protected]